Today, everyone is actively online. We live in an information age where anything we want to know is practically at our fingertips.
For your business to compete, it is a non-negotiable for you to not only have a website but an easy to navigate, professional looking website. A stellar website provides your market with a taste of who you are and what you’re all about. It helps them decide whether or not they’re interested in your business and what you have to offer.
Think back to a website of a local business you clicked on in the past that looked a little like something from 1999, but it’s 2019. What was your impression of that business? Did it exude confidence that they could not only meet your needs but exceed your expectations?
It almost goes without saying that a great website is your online resume and calling card. Without it, you are losing money and turning people away.
Here are a few reasons you need a professional website for your business.
Stand out among your competitors
About 29% of the world’s small businesses do not have a website with one excuse being that business owners think they aren’t tech savvy enough . The good news is that you do not have to be an expert at website building in order to have a site that converts prospects into paying customers and raving fans.
Attract your ideal customer
If your ideal customer can’t find you online you can’t attract more of them. If you’re going to establish an authority in your market and grow your expert-status, having a clear, concise and visually appealing website is a must. It also gets them excited about your products and services.
Make it convenient for your customers to buy from you
The easier it is for your ideal customer to find your website, the easier you make it for them to come to a purchasing decision and/or decide to engage you for your services. It should be user-friendly and easy to navigate.
These are just a few of the many reasons having a website for your business will not only help you grow your business but establish you as the go-to expert in your industry.
While having a website needs to be a priority, we also know that it can get expensive. We’ve developed software called EverGenius® that solves the problem of not having a great website and keeps you from spending thousands of dollars on developers and designers. If you’d like to learn more about how a done-for-you website can help you grow and scale your business, click here.