The most valuable resource you have is time at any stage of having a business. Using your time wisely and efficiently will take you further than your competition when it’s combined with a strategic approach. It may seem like common knowledge that automating your digital marketing efforts will increase efficiency, right?
Since time is money, you need to have an efficient process to automate the uploading of your content to all your social profiles and platforms.
There are some tools and software that virtually (no pun intended) eliminate time-consuming, complicated and redundant marketing activities. On top of that it cuts down on the mistakes that accompany these activities.
As a caveat, saving time doesn’t do you a whole lot of good if there’s no consistency and accuracy. So instead of focusing on trying not to fall behind, we’ll share five ways automation can supercharge you forward with precision and efficiency, essentially leaving your competition in the dust.
1. Brand Awareness
Since marketing has evolved into a more cost-effective and easily accessible part of business with the advent of digital media, many traditional platforms are fading out. Your online presence is the first place people make a connection to your brand. More often than not, people will look you up on a social media platform before looking at your website.
Utilizing automated processes like scheduling your posts through third-party vendors, and cross-linking your content will improve your local SEO.
If you want to measure the impact of your brand in order to pivot as needed, it’s crucial to pay attention to the analytics that come with these social platforms.
2. Strategic Content
There is nothing worse than rushing through your online content. Life happens and you won’t necessarily have time every day to create and post quality material.
A great strategy is to map out your content for a minimum of two weeks out and then schedule it. It’s easier to start with one long form piece of content (like a blog post, webinar, online presentation, etc) and then use that to create micro-content. From there you take that micro-content and use it to schedule social media posts.
Don’t wait until the “last minute” or when you feel pressure to just post something. Come at it with a strategy and it will drastically reduce sill and preventable mistakes. Nobody got time for that!
Save yourself the time and embarrassment and schedule your content in advance.
3. Lead Generation
Sending people to your landing pages to generate qualified leads for your business can be a time consuming and expensive process.
Put this process on autopilot so you can let it run while you focus your attention on other parts of your business that perhaps have been lacking attention. Automating lead generation is another way to allow your business to work for you, not the other way around.
4. Collaborative Content
Automation also encourages collaboration amongst your team. Working as a team can create an environment that allows you to innovate together to create the kind of content your market is craving more of.
Nothing happens in a vacuum and your teammates can share the load of meaningful content creation.
5. Engagement & Easy Follow Ups
The fortune is in the follow-up. One of the most frustrating parts of running a business is not understanding why your leads disappear or unsubscribe after you put in all those long hours and marketing efforts. And no one noticed?! Rude.
Tracking and responding to engagements helps you gain insight into the mind of your potential and current customers. The only way a lead will ever convert into a customer is through solid and consistent nurture. Even current customers need to feel the love from you if they’re going to stick around.
In summary, streamlining your digital marketing processes just makes sense, especially if you are looking to grow, build and scale your business. It is also a time and energy saver so you can direct your attention to more urgent matters like expanding your business or converting web visitors into loyal customers.
Let us know your thoughts on marketing automation in the comments below!